Case Study

Case Study – Mastering Body Language for the Sales Process

Case Study – Mastering Body Language for the Sales Process

Ravi Shah was a successful salesman with ShoeShine company, which made all sorts of polishes, brushes and other related accessories for footwear. Just recently ShoeShine had come up with a new product, ShoeGel, which was a shoe shine with anti fading qualities, which would make leather shoes last longer. ShoeShine was looking for innovative ideas […]

By October 22, 2017 0 Comments Read More →
Signals that Customer is liking your Sales Pitch

Signals that Customer is liking your Sales Pitch

The meeting set up between INV’s Sales Head Vikram and one of the better salesmen of ShoeShine, Ravi, was an unplanned one. Ravi was trying to strike a tie-up deal with INV , so that ShoeShine could get better recognition in the market. Vikram was maintaining a good level of eye contact with Ravi and […]

By December 4, 2013 0 Comments Read More →
How to Impress a Customer with your Enthusiasm

How to Impress a Customer with your Enthusiasm

The meeting to discuss ShoeGel and its cross selling with office shoes of INV seemed to be proceeding on a positive note. Ravi, the promising salesman from ShoeShine, was impressing Vikram with his homework on the product. INV had never before dealt with ShoeShine so Vikram was not aware of the company or its products. […]

By December 4, 2013 0 Comments Read More →
Warming up the Customer with the Correct Greeting

Warming up the Customer with the Correct Greeting

 The first challenge for Ravi was going to be to get to meet the Sales Head. The receptionist, who is normally the “gatekeeper”, might make it difficult to meet the boss. So you need to pay attention to showing your seriousness and confidence. Ravi managed to give a genuine smile to the receptionist, greet her […]

By December 4, 2013 0 Comments Read More →