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7 hours to go – spot the blunder

7 hours to go – spot the blunder

This Indian Bollywood movie that released last week has some errors in detailing. This particular post talks about the incorrection seen in the above movie advertisement poster. What looks out of place to you? The female protagonist has an improper way of handling the gun she is holding, or shall we say guns. Why two […]

Asian Paints – does the same trick work every time?

Asian Paints – does the same trick work every time?

This ad is fresh off today’s front page newspaper Times of India. I have written earlier about using celebrities to endorse your brand and relying solely on the power of the face to sell your product. Look at the above ad and take a moment to think how you feel like reacting to this ad: Smile […]

Where advertisments are missing out

Where advertisments are missing out

If you were the art director for this particular ad campaign, would you be pleased with these two ads? Vicco Ad – 1 Vicco Ad – 2 Yes, the model selected for the ad is a pretty looking lady but her facial expression, which is always a package of all muscle movements on the face, […]

Are celebrity endorsements sufficient for brand recall?

Are celebrity endorsements sufficient for brand recall?

Does celebrity endorsement always work for brand recall? Getting a celebrity to promote your brand is a good strategy if you have the budget, but a brand cannot bank solely on the presence of the celebrity next to the product to work wonders. Precise attention still needs to be devoted to the nonverals‬ of the […]

By February 27, 2016 0 Comments Read More →
Nirav Modi Ads – Good enough?

Nirav Modi Ads – Good enough?

  Look at this ad, as you may have, on passing by one of the highways in Mumbai, and see if you can notice what has gone wrong with the non verbal communication of this ad, as with a few other ads of the same jewellery brand, Nirav Modi. In the above shot, the size […]

By October 10, 2015 0 Comments Read More →
Sensual and Appealing – Ad campaign by Tanishq

Sensual and Appealing – Ad campaign by Tanishq

It is at few occasions when hoarding ads are so breath-taking that they possibly become a danger to road safety. One can say this of Tanishq, the fashion jewellery brand from the house of Tatas, which has recently launched an awe inspiring range of jewellery in collaboration with designer Farah Ali Khan. Besides the jewellery […]

By December 23, 2014 0 Comments Read More →
How our walls speak a thousand words

How our walls speak a thousand words

“Deewar Pe”, a recent ad by Berger Paints lets us peep into our souls and discover how we are unconsciously attached to the wall in our homes for a thousand different reasons. A young girl would put her head against the wall to exercise. The same girl would measure her height against the wall or […]

By October 20, 2014 0 Comments Read More →