Analysis

Are celebrity endorsements sufficient for brand recall?

Are celebrity endorsements sufficient for brand recall?

Does celebrity endorsement always work for brand recall? Getting a celebrity to promote your brand is a good strategy if you have the budget, but a brand cannot bank solely on the presence of the celebrity next to the product to work wonders. Precise attention still needs to be devoted to the nonverals‬ of the […]

By February 27, 2016 0 Comments Read More →
Nirav Modi Ads – Good enough?

Nirav Modi Ads – Good enough?

  Look at this ad, as you may have, on passing by one of the highways in Mumbai, and see if you can notice what has gone wrong with the non verbal communication of this ad, as with a few other ads of the same jewellery brand, Nirav Modi. In the above shot, the size […]

By October 10, 2015 0 Comments Read More →
Modi Obama Hug – How a hug can tell a story

Modi Obama Hug – How a hug can tell a story

If you want to catch an extraordinarily awkward hug widely published, try this With more than 50k likes on Facebook, this pose makes for all that a hug is not supposed to be! Zuckerberg is caught in a properly awkward pose, his jutting out hips, stiff legs and the outwards head tilt trying to compensate […]

Sensual and Appealing – Ad campaign by Tanishq

Sensual and Appealing – Ad campaign by Tanishq

It is at few occasions when hoarding ads are so breath-taking that they possibly become a danger to road safety. One can say this of Tanishq, the fashion jewellery brand from the house of Tatas, which has recently launched an awe inspiring range of jewellery in collaboration with designer Farah Ali Khan. Besides the jewellery […]

By December 23, 2014 0 Comments Read More →
How our walls speak a thousand words

How our walls speak a thousand words

“Deewar Pe”, a recent ad by Berger Paints lets us peep into our souls and discover how we are unconsciously attached to the wall in our homes for a thousand different reasons. A young girl would put her head against the wall to exercise. The same girl would measure her height against the wall or […]

By October 20, 2014 0 Comments Read More →
Ten ways to spot great chemistry in a couple – Deepika Padukone and Ranveer Singh

Ten ways to spot great chemistry in a couple – Deepika Padukone and Ranveer Singh

  What makes us “feel” that a couple shares great chemistry? Is it the way they talk, the way they laugh or just the way they are around each other? Here we look at how, from a distance, simply from the couple’s non verbal behaviour, we can spot a couple in love. In fact, we […]

Sushma Swaraj’s body language decoded

Sushma Swaraj’s body language decoded

Sushma Swaraj, currently India’s external affairs minister, is the second woman to have acquired this post, the first being Indira Gandhi. Hailing from North India, she is a time honed politician who has plunged into the field of politics ever since she was 25 years old. She acquired this current post barely three months back and […]

By September 30, 2014 0 Comments Read More →
Kerry India Visit – Handshakes of different leaders

Kerry India Visit – Handshakes of different leaders

During his recent visit to India, US Secretary John Kerry met with a few of the leaders from the ruling party as a precursor to PM Modi’s visit to the U.S., which will be in the coming month of September. Here are a few interesting snapshots of how the leaders greeted him and offered the […]

Nonverbal expression of the eyes – Review of Yudh on Sony Channel

Nonverbal expression of the eyes – Review of Yudh on Sony Channel

Sony channel’s recently commenced teleserial Yudh, starring the ever resonant Amitabh Bachchan, uses an effective play of eyes to add drama non verbally. I will go through the opening episode to analyze a few of  those instances where the focus has been kept on the eyes of the actors to communicate the message. The scene […]

Modi in Action – A Perfect Handshake

Modi in Action – A Perfect Handshake

It is a treat for me to watch our current prime minister in action; with time, he has mastered the techniques of using body language effectively. The very day he got sworn in as the prime minster, Modi had invited all SAARC nation leaders to come and meet with him. The below picture is the […]