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Have you ever wondered how can you create an impact in your sales meetings on your counterparts? Be it your client, seniors or even your counterparts, what are the techniques that can help you to create an extra edge over the others? Obviously for doing so, you keep on continuously making yourself better. One thing is knowing your pitch or preparing your points before you enter a sales meeting. But there are other aspects as well like using effective body language to impress your clients and looking confident and passionate about your work so much so that they end up giving you the business which is the primary aim.

Below are few tips which you can use right from your next sales meeting: 

Tip One: The Power of Dressing

As a sales individual, you want to create an everlasting impression on your clients so that they remember you and obviously end up giving you the deal. But do you know that just by tweaking your dressing you can connect easily with your clients. How can you do so? Before that let’s see how some leaders create an impact just by their attire. Here is an example of the former president of the USA who tweaks his dressing depending on whom he met. During his Presidency, he was known to tweak his dressing in order to create the correct first impression right from formal occasions to the informal ones. We remember him wearing either suits or shirts or jackets. What can you learn from this? You can yourself tweak your dressing depending on the client you meet. Why is this essential? So that you can easily connect with them and build rapport quickly before you even start with your pitch.

Tip Two: Engaging the client

For creating a successful sale, you need to actively engage your clients. There are various ways in which you can engage your clients. Joe Girad, the best salesperson of all time, knew very well how to engage clients.  He would always take great care of his clients by giving them the best after sales service. He even wrote greeting cards for his clients. How can you use body language to engage clients by observing what signals are they giving you? As an example, are they facing you or away? Observing the client is one thing, but what about you yourself? Were you looking confident? There are different ways in which you can use body language to look confident. Here is one tip – make sure your hands are visible during your meetings. That helps the client to trust you faster.

Tip Three: Understanding the client’s needs 

Erica Feidner, better known as the Piano matchmaker, loves matching customers to their perfect pianos. She believes that making the customers feel safe is the key to understanding their needs. As a successful salesperson, you need to be aware of what the client wants and needs. One of the effective ways of doing so is to observe their body language. To know which of the product or features is of more interest to the client than others and tweak your pitch and body language accordingly. Observe whether they were maintaining eye contact, where they were listening to you or not. The bottom line is to observe carefully what they are telling you through their body language and give them exactly what they want.

Tip Four: Handling difficult situations

As a sales professional, you would be going through loads of different situations, both pleasant and unpleasant. Even the best performing leaders experience the same but do you know, body language can help you to cope with these situations more effectively?

Remember the Congress hearing of Zuckerberg? What was seen was how stressful the entire proceeding was for Mark and the different ways in which his body language clearly showed what he was thinking or feeling. Similarly, your body language shows what you are thinking or feeling especially when you are experiencing stress. How can this help you? By being aware of yourself you can handle the situation effectively. So, what is it that you do to think carefully? Try and remember any example when you experienced stress and how you reacted to it. Do you generally close your body frame or do any repetitive movements in these difficult moments?

Tip Five: Building connections 

For any business to take place, building connections is very important. Because, the deeper the connections, the higher the chances of success. David Ogilvy, the advertising legend, was so good at selling that he was asked to create a manual for others. He believed that a sales individual should never bore their customers. So, make your pitch crisp and relevant.  How does body language help you to build connections? By making sure that when you are having a conversation, there are no barriers between you and your client. You may also use props in the form of products or services. How you use these props can also help you to build better connections with your clients just like David Ogilvy.

Conclusion

The next time you are in a sales meeting, observe carefully what your client is indicating to you through their body language. Observe what exactly is creating an interest in the customer and give them what they want. How to do so? Enroll for our course and learn the different tips and tricks of sales using body language.

 

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