Asian Paints – Does The Same Trick Work Every Time? This ad is fresh off today’s front page newspaper Times of India. I have written earlier about using celebrities to endorse your brand and relying solely on the power of the face to sell your product. Look at the above ad and take a moment…
Are Celebrity Endorsements Sufficient For Brand Recall? Silver coin print ad Does celebrity endorsement always work for brand recall? Getting a celebrity to promote your brand is a good strategy if you have the budget, but a brand cannot bank solely on the presence of the celebrity next to the product to work wonders. Precise…
As featured on PinkVilla in Oct 2014 What makes us “feel” that a couple shares great chemistry? Is it the way they talk, the way they laugh, or just the way they are around each other? Here we look at how, from a distance, simply from the couple’s nonverbal behavior, we can spot a couple…
