How Creative Directors can Sharpen Advertisements Using Nonverbal Communication
MEET OUR NEW NONVERBAL CHAMPION HARSHIK SURAIYA
We chat with creative director Harshik Suraiya on how:
The context of this interview is to understand how an experienced director is able to understand how TVCs differ from print ads in terms of communication through model’s body language and also how a story is translated into the final ad using finer aspects of nonverbal communication.
ABOUT MR. HARSHIK SURAIYA
Harshik Suraiya is a creative director who has worked with the top ad agencies like Ogilvy and Mather and McCann and has worked on campaigns for Loreal Cadbury CNBC CocaCola etc. He has won awards like Film Festival Cannes Gold, Glass Lion at Cannes, D&Ad impact white pencil, OneShow Gold Pencil to name a few. His breakthrough direction was for the campaign MakeLoveNotScars where his team worked for acid victim survivors, one of which went one to gain international recognition. Harshik is now donning his enterpreneurial hat with the production venture Vanilla Films
VIEW INTERVIEW VIDEO
ABOUT INTERVIEW SERIES
Simply Body Talk salutes experts who understand the essence of nonverbal communication in taking their professional expertise to a different level. Watch more Expert interviews here
HOW WE CAN HELP
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FAQ’s
How is nonverbal communication different in presentations, meetings, or media appearances?
Nonverbal communication changes depending on the situation. A gesture or expression that works well in a face-to-face meeting may not have the same impact during a presentation or on camera. Good communicators adjust their body language based on the audience, setting, and purpose.
Why do senior leaders often misunderstand the impact of their body language?
Many leaders focus on what they want to communicate rather than how they actually appear to others. Small changes in posture, eye contact, or timing can affect how confident, approachable, or trustworthy they seem. Without feedback, these differences are often missed.
What does behavioural precision mean in leadership communication?
Behavioural precision means using body language intentionally to support the message you want to communicate. It helps ensure that what people see matches what you mean, reducing confusion or mixed signals.
Can nonverbal communication be learned, or is it natural?
While some aspects of body language come naturally, effective nonverbal communication can be learned and improved. Training helps people become more aware of their habits, understand different situations, and make better communication choices.
How does observing others improve a leader’s influence?
Watching how others communicate helps leaders understand how body language affects people. By observing gestures, expressions, and interactions, they can learn what works, avoid common mistakes, and improve their own communication skills.
