How Colors Speak For World Leaders

Let’s see the secret of colour psychology known by the world leaders and how do they use it.

Colour plays a vitally important role in the world in which we live. Colour can sway thinking, change actions, and cause reactions. It can irritate or soothe your eyes, raise your blood pressure or suppress your appetite. When used in the right ways, colour can even save on energy consumption.

We have seen in a lot of world leaders that they are very particular about what they wear whenever they travel. A basic protocol that most of the world leaders follow is that they always wear black whenever they are travelling out of the country. This is because for formal wear, black is a colour that signifies power, strength, authority, elegance, authority and sophistication.

In the recent meeting between Imran Khan and Donald Trump, we saw something very interesting.

When Imran khan arrived in the United States of America, he was wearing a black outfit, as shown in the picture below.

Khan arrives in USA

This is his preferred choice whenever he is visiting a different country or when meeting other world leaders. Below are a few images of Imran Khan using the black color power to his advantage with different world leaders.

Khan meeting the Malaysian Prime Minister

Khan meeting Crown Prince of Abu Dhabi

Coming back to the recent visit of Khan to USA, when Khan went to meet Trump at the White House, he didn’t wear a black outfit rather he chose to change into a navy blue outfit.

Official meeting of Khan and Trump

Navy blue is a colour which is often associated with depth and stability. It symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven.

So did Khan want to signal to Trump that he could be trusted? Remember, the leaders were meeting for the first time. Trump had initially critisized Pakistan on public forum and this meeting was an attempt from both sides to improve their nations’ relations.

Have you observed how other business leaders use the same style of clothing to send out specific nonverbal signals? Here is some food for thought. Below is a picture of Hillary Clinton during her concession speech post her Presidential election campaign against Trump. Notice the choice of color purple which is bright and unlike her usual clothing palette. Why did she choose this? What do you think?

Hillary Clinton concession speech

Image Courtsey: VOA News, Dawn Today’s paper, Time, Livemint

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