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Ravi Shah was a successful salesman with ShoeShine company, which made all sorts of polishes, brushes and other related accessories for footwear. Just recently ShoeShine had come up with a new product, ShoeGel, which was a shoe shine with anti fading qualities, which would make leather shoes last longer. ShoeShine was looking for innovative ideas…
Engaging A Shopper On The Retail Floor The retail industry in the past decade has not only faced exponential growth but also tough competition from online stores. The personnel on the retail floor, serving as the “first line of interaction” in the retail industry, now need to have a lot more than just operational knowledge…
Signals That Customer Is Liking Your Sales Pitch The meeting set up between INV’s Sales head Vikram and one of the better salesman of ShoeShine, Ravi was unplanned one. Ravi was trying to strike a tie-up deal with INV, so that ShoeShine could get better recognition in the market. Vikram was maintaining a good…
How To Impress A Customer With Your Enthusiasm The meeting to discuss ShoeGel and its cross selling with office shoes of INV seemed to be proceeding on a positive note. Ravi, the promising salesman from ShoeShine, was impressing Vikram with his homework on the product. INV had never before dealt with ShoeShine so Vikram…
Warming Up The Customer With The Correct Greeting The first challenge for Ravi was going to be to get to meet the Sales Head. The receptionist, who is normally the “gatekeeper”, might make it difficult to meet the boss. So you need to pay attention to showing your seriousness and confidence. Ravi managed to…
