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Some specifics of research objectives
What customers are seeking but unable to locate
Customers seeking direct assistance versus subtle help by your team
Identification of intent to buy versus actual purchase
Improve customer experience and increase sales for the brand / particular franchise
Taking up negative feedback from surveys and find cause
Experience with one sales person influencing other purchase decision
Analyzing scenarios like buying, returning, complaining
Where we fit in
Simply Body Talk specializes in nonverbal communication especially body language – specific to Indian culture as well as universal
Team of qualified specialists from field of nonverbal communication and psychology
Years of experience in the field both observing and teaching the subject
In house designed model to understand human behavior using body language
Worked with some of the best international corporates for different type of assignments
Why use nonverbal communication
Reveals thoughts, intentions, feelings
More than 50% of any communication is nonverbal in nature
We instinctively communicate using nonverbal signals
When words and nonverbals contradict, the latter is honest
Objectives of body language focused research
Improve customer experience
Approach nonverbal factors that can be tweaked to improve touch points
Generate more sales
By understanding intent of customers, enable your teams to close more sales
Examine weak links
Why is a particular outlet not performing like other outlets of the same brand
Standardize customer experience
Incorporate nonverbal guidelines in SOPs for tackling difficult situations
Last point
Like airports, hotels, banking etc.
Specific Campaigns
Examine the effectiveness of a physical marketing drive or offline event
Examples of body language analysis undertaken
Increase TRP of TV Reality Show
Improve sales of high end sales of jewelry brand
Find weak link in startup teams for investors
Corporate film focusing on body language specifics
Threat assessment for special forces of military
Chemistry of political leaders during major events