Case Study: Author’s Journey in Overcoming Public speaking Anxiety INTRODUCTION: Meet John, a 35-year-old author who has always been passionate about writing but experiences extreme anxiety when it comes to public speaking. John has been invited to several literary events to discuss his work, but his fear of speaking in front of an audience has…
Ravi Shah was a successful salesman with ShoeShine company, which made all sorts of polishes, brushes and other related accessories for footwear. Just recently ShoeShine had come up with a new product, ShoeGel, which was a shoe shine with anti fading qualities, which would make leather shoes last longer. ShoeShine was looking for innovative ideas…
Signals That Customer Is Liking Your Sales Pitch The meeting set up between INV’s Sales head Vikram and one of the better salesman of ShoeShine, Ravi was unplanned one. Ravi was trying to strike a tie-up deal with INV, so that ShoeShine could get better recognition in the market. Vikram was maintaining a good…
Detecting Customer’s Fading Interest In Sales Pitch Sales Pitch – Until the entire sales meeting or process is not entirely complete, you might catch the customer shifting into the negative zone at some point in time. If you definitely observe the customer displaying congruent signals indicating the same, it is good to be able to…
