Research proves that the satisfaction that patients derive out of their relation with physicians depends not only on the therapy offered or medicine prescribed. Patients want to be heard out during their conversations, and feel that the doctor understands and empathises with their situation. It can also effect whether a lawsuit is filed against an unfortunate diagnosis or mishandling of case or not.
Physicians who learn to emote this type of communication style can improve their chances of building a good brand for themselves.