Koffee With Karan Season 5 – Special Body Language Edition Someone asked me today why I analyse Koffee with Karan episodes so religiously. One, we all connect with it, so it is easy for me to help you relate to the subject of body language. Two, the creators of the series claim to be paying…
Breaking All Barriers – Body Language In Demonetisation Last weekend I opened up my very neglected locker – to pick out every single penny stashed in a hurry, so that my family could tide over the rocky cash crunch hampering the daily life of most, no, all of us in India. That is what got…
Akshay’s Contradictory Displays Clearly Akshay Kumar was not very relaxed in his appearance with his wife Twinkle Khanna on the sets of Koffee with Karan season 5 last week. We saw a lot of forced smiles, tensed lips, etc. But in this particular picture what we see is an interesting display of contradictory signals. Here…
Baseline Behavior – Why It Matters What does the body language of the two leaders say to you in the following picture? Just yesterday, Bernie Sanders publicly announced his full support for Hillary Clinton in the run up to the presidential elections in the U.S. The above picture seems to suggest that the two leaders…
7 Hours To Go – Spot The Blunder This Indian Bollywood movie that released last week has some errors in detailing. This particular post talks about the incorrection seen in the above movie advertisement poster. What looks out of place to you? The female protagonist has an improper way of handling the gun she…
Asian Paints – Does The Same Trick Work Every Time? This ad is fresh off today’s front page newspaper Times of India. I have written earlier about using celebrities to endorse your brand and relying solely on the power of the face to sell your product. Look at the above ad and take a moment…
Where Advertisements Are Missing Out If you were the art director for this particular ad campaign, would you be pleased with these two ads? Vicco Ad – 1 Vicco Ad – 2 Yes, the model selected for the ad is a pretty looking lady but her facial expression, which is always a package of all…
Are Celebrity Endorsements Sufficient For Brand Recall? Silver coin print ad Does celebrity endorsement always work for brand recall? Getting a celebrity to promote your brand is a good strategy if you have the budget, but a brand cannot bank solely on the presence of the celebrity next to the product to work wonders. Precise…
