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How Creative Directors can Sharpen Advertisements Using Nonverbal Communication MEET OUR NEW NONVERBAL CHAMPION HARSHIK SURAIYA We chat with creative director Harshik Suraiya on how: To use nonverbal communication to make a brand ad strongerCommunication between actors in an ad can be projected powerfully using body languageDetails of body language required for television commercial are different than…
Virat Kohli in Ads – A Cricketer Body Language Perspective When we look at advertisements these days we notice that more and more of the ads are being endorsed by celebrities. Were you watching the television or your phone, I am sure you would have come across such ads. Let’s take a look at Virat…
If you are watching the IPL tournament, I am sure you would have come across the recent ad campaign for CarDekho which features Rahul Dravid. The ad is very quick and direct but is it as effective as it should be? Does it make us, the audience, excited enough to want to make a car…
Let’s take a look at this ad , and you might have seen this ad in theatres before the movie This is an ad of Vijay sales which is an Indian electronics retail store chain based out of Mumbai. They have made this ad with the theme of family and relations which is something we Indians can relate to quite deeply. Is the body language of the adapt? What do…
originally appeared in The Week dated OCTOBER 5, 2014 Burger King recently announced that they will be selling the Kuro Pearl burger and Kuro Diamond burger beginning on Sept. 19 in Japan. These burgers come with black bun, black sauce and black cheese in addition to black-pepper heavy beef patties (Kuro means black in Japanese). Even previously,…
7 Hours To Go – Spot The Blunder This Indian Bollywood movie that released last week has some errors in detailing. This particular post talks about the incorrection seen in the above movie advertisement poster. What looks out of place to you? The female protagonist has an improper way of handling the gun she…
Asian Paints – Does The Same Trick Work Every Time? This ad is fresh off today’s front page newspaper Times of India. I have written earlier about using celebrities to endorse your brand and relying solely on the power of the face to sell your product. Look at the above ad and take a moment…
Where Advertisements Are Missing Out If you were the art director for this particular ad campaign, would you be pleased with these two ads? Vicco Ad – 1 Vicco Ad – 2 Yes, the model selected for the ad is a pretty looking lady but her facial expression, which is always a package of all…
Are Celebrity Endorsements Sufficient For Brand Recall? Silver coin print ad Does celebrity endorsement always work for brand recall? Getting a celebrity to promote your brand is a good strategy if you have the budget, but a brand cannot bank solely on the presence of the celebrity next to the product to work wonders. Precise…
