Where Advertisements Are Missing Out If you were the art director for this particular ad campaign, would you be pleased with these two ads? Vicco Ad – 1 Vicco Ad – 2 Yes, the model selected for the ad is a pretty looking lady but her facial expression, which is always a package of all…
Ten Things Eyes Reveal Everyday – Which One Have You Noticed? Ever wondered how powerful a communicator our eyes are in our day-to-day life? See if you can reason exactly how we signal in the following instances using our eyes You are at a traffic signal and there is a hawker trying to sell his…
Engaging A Shopper On The Retail Floor The Retailer industry in the past decade has not only faced exponential growth but also tough competition from online stores. The personnel on the retail floor, serving as the “first line of interaction” in the retail industry, now need to have a lot more than just operational knowledge…
Detecting Customer’s Fading Interest In Sales Pitch Sales Pitch – Until the entire sales meeting or process is not entirely complete, you might catch the customer shifting into the negative zone at some point in time. If you definitely observe the customer displaying congruent signals indicating the same, it is good to be able to…
As humans, we learnt to communicate much earlier than we learnt to speak formal languages. That is why most of us have the ground level skills required in deciphering what other people are saying through their signs and gestures. There are some who have become masters of reading other people’s body language and have written…
BEST TYPES OF HANDSHAKES A handshake is perhaps the first sign of communication when a person meets one on one. The way you shake your hands says a lot about who you are and in what frame of mind you are about to attend the meeting. Handshakes are used commonly in informal settings when a…
“Fie, fie upon her! There’s body language in her eye, her cheek, her lip, Nay, her foot speaks; her wanton spirits look out At every joint and motive of her body.” – William Shakespeare When a person tries to communicate, consciously or unconsciously his body gives out signals. For example when you shake hands with…
