Catch The Influence In The Crowd
If a group of people are making a purchase, one would generally be the influencer. In a meeting room, the influencer would generally, but not always, be the boss. On the retail floor, the group will all be showing their products of interest to the influencer and asking for his opinion and the latter would normally be giving very firm opinions on the choices at hand. If you can identify this influencer and influence him positively in your favor, you will have won the deal, contributing to your career and success in the long run.
Remember to practice reading others’ body language and modifying your own until you can do it effortlessly. If the other person can sense you making deliberate efforts on anything other than the sales pitch, they might be either put off or become unnecessarily conscious. Effective communication is key here, as the right body language can enhance the overall interaction and increase your chances of success.