Asian Paints – Does The Same Trick Work Every Time? This ad is fresh off today’s front page newspaper Times of India. I have written earlier about using celebrities to endorse your brand and relying solely on the power of the face to sell your product. Look at the above ad and take a moment…
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Where Advertisements Are Missing Out If you were the art director for this particular ad campaign, would you be pleased with these two ads? Vicco Ad – 1 Vicco Ad – 2 Yes, the model selected for the ad is a pretty looking lady but her facial expression, which is always a package of all…
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Are Celebrity Endorsements Sufficient For Brand Recall? Silver coin print ad Does celebrity endorsement always work for brand recall? Getting a celebrity to promote your brand is a good strategy if you have the budget, but a brand cannot bank solely on the presence of the celebrity next to the product to work wonders. Precise…
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Calling It In – Cues From The Game Of Poker To keep me professionally updated about body language cues, I keep reading about their application in various fields of work. I had read a lot about poker cues since the game does depend heavily on how well you can read the person sitting across the…
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Voice Quality And How It Lends An Impression In the following post, the guest writer, Dr. Arti Vadi explores why it is important for an individual in any field of work to preserve their voice quality. She lends her expert advice on simple tips one can follow to make sure one can leave a lasting impression…
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Ten Things Eyes Reveal Everyday – Which One Have You Noticed? Ever wondered how powerful a communicator our eyes are in our day-to-day life? See if you can reason exactly how we signal in the following instances using our eyes You are at a traffic signal and there is a hawker trying to sell his…
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Nirav Modi Ad’s – Good Enough? Look at this ad, as you may have, on passing by one of the highways in Mumbai, and see if you can notice what has gone wrong with the non-verbal communication of this ad, as with a few other ads of the same jewellery brand, Nirav Modi. In the…
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Modi Obama Hug – How A Hug Can Tell A Story If you want to catch an extraordinarily awkward Zuckerberg and Modi hug widely published, try this With more than 50k likes on Facebook, this pose makes for all that a hug is not supposed to be! Zuckerberg is caught in a properly awkward pose,…
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Body Language for Racing Horses The soft rays of the sun were bouncing off their well-brushed coats. The setting in of dusk was providing much-needed relief from the heat of the sun and I could see them all trotting with pride, each more majestic than the one before. The riders and the guiders were curiously…
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How Not To Pose For A Photo This clipping comes directly from the front page of today’s Business Standard, dated 31 March 2015. Notice the different postures taken up by the CEOs at the Business Standard Insurance Round Table. While one would want to believe that impressions have a lot more to do than merely how you…
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