If you are watching the IPL tournament, I am sure you would have come across the recent ad campaign for CarDekho which features Rahul Dravid. The ad is very quick and direct but is it as effective as it should be? Does it make us, the audience, excited enough to want to make a car…
Let’s take a look at this ad, and you might have seen this ad in theatres before the movie. This is an ad of Vijay sales which is an Indian electronics retail store chain based out of Mumbai. They have made this ad with the theme of family and relations which is something we Indians can relate to quite deeply. Is the body language of the adapt? What do you think? The Hug When you look at this picture above, you can see a father and son are hugging…
Nonverbal Office Makeover Did you know that the layout, color, size of the meeting room, style of the office table, lighting in the room, all of this can change the influence we can gain on the counterpart or our client when they visit our office premises? The first impression is formed in our minds…
Asian Paints – Does The Same Trick Work Every Time? This ad is fresh off today’s front page newspaper Times of India. I have written earlier about using celebrities to endorse your brand and relying solely on the power of the face to sell your product. Look at the above ad and take a moment…
Where Advertisements Are Missing Out If you were the art director for this particular ad campaign, would you be pleased with these two ads? Vicco Ad – 1 Vicco Ad – 2 Yes, the model selected for the ad is a pretty looking lady but her facial expression, which is always a package of all…
Are Celebrity Endorsements Sufficient For Brand Recall? Silver coin print ad Does celebrity endorsement always work for brand recall? Getting a celebrity to promote your brand is a good strategy if you have the budget, but a brand cannot bank solely on the presence of the celebrity next to the product to work wonders. Precise…
Nirav Modi Ad’s – Good Enough? Look at this ad, as you may have, on passing by one of the highways in Mumbai, and see if you can notice what has gone wrong with the non-verbal communication of this ad, as with a few other ads of the same jewellery brand, Nirav Modi. In the…
Sensual And Appealing – Ad Campaign By Tanishq It is at few occasions when hoarding ads are so breath-taking that they possibly become a danger to road safety. One can say this of Tanishq, the fashion jewellery brand from the house of Tatas, which has recently launched an awe inspiring range of jewellery in collaboration…
Send A Correct Message Through Advertisement Photos As featured in the magazine Digital Photographer, UK: in July 2014, written by Khyati Bhatt. We come across so many advertisements in our daily walk of life. Whether we want to or not, we keep glancing at ads in between TV programs, on bus hoardings, while passing…
