How creative directors can sharpen advertisements using nonverbal communication

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How Creative Directors can Sharpen Advertisements Using Nonverbal Communication

MEET OUR NEW NONVERBAL CHAMPION HARSHIK SURAIYA

We chat with creative director Harshik Suraiya on how:

To use nonverbal communication to make a brand ad stronger

Communication between actors in an ad can be projected powerfully using body language

Details of body language required for television commercial are different than for print ads

To ensure an ad shoot so that a small bit of it can be edited later on for repetitive broadcasting

The context of this interview is to understand how an experienced director is able to understand how TVCs differ from print ads in terms of communication through model’s body language and also how a story is translated into the final ad using finer aspects of nonverbal communication.

ABOUT MR. HARSHIK SURAIYA

Harshik Suraiya is a creative director who has worked with the top ad agencies like Ogilvy and Mather and McCann and has worked on campaigns for Loreal Cadbury CNBC CocaCola etc. He has won awards like Film Festival Cannes Gold, Glass Lion at Cannes, D&Ad impact white pencil, OneShow Gold Pencil to name a few. His breakthrough direction was for the campaign MakeLoveNotScars where his team worked for acid victim survivors, one of which went one to gain international recognition. Harshik is now donning his enterpreneurial hat with the production venture Vanilla Films

VIEW INTERVIEW VIDEO

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Simply Body Talk salutes experts who understand the essence of nonverbal communication in taking their professional expertise to a different level. Watch more Expert interviews here